From marketing requirements to product development – a systematic approach

Jan 28, 2016  |  Author : Deepak Shankar

In an ultra-competitive world, price would be the only competitive aspect for people stuck with incremental product manufacturing creativity and brutal negotiation with suppliers. For all others, it is about innovation and invention. New capabilities can be accomplished with innovative system design, brute force engineering or complete overhaul. An innovative system design requires a mechanism […]

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